This is Not Business as Usual

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🧭 Finding your north star

thisisfounderland.substack.com

🧭 Finding your north star

Issue #2

Founderland
Aug 5, 2022
4
Share this post

🧭 Finding your north star

thisisfounderland.substack.com

Dear Reader,

Hi! I’m Deborah Choi, Co-Founder and Managing Director of Founderland. I’m a 5.5x founder šŸ˜… (the 0.5 is for a very new project I’m working on), and have spent the last 10+ years in consumer, digital marketing and strategy consulting. I really like being a founder, and particularly enjoy the often messy journey of going from 0 to 1.Ā 

It’s my pleasure to introduce you to Founderland’s quarterly community-wide newsletter. This edition is a bit lengthy, but that’s because there’s so much news to share, and our community has been incredibly busy! Without further ado…


What’s in this newsletter

You will be reading about:

  • The 2022 Compass Speaker Lineup

  • Special Perks for Founderland founders

  • New Ways to Connect within Founderland

  • Startup Funding and Growth Opportunities

  • A Few Asks: How You Can Support Founderland


🧭 COMPASS BY FOUNDERLAND

Compass is a hands-on virtual program helping women of colour founders navigate negotiations and pitches where they might face bias, while building on their confidence and conviction in their ability to raise on great terms.

āš”ļø Who’s In — Our 2022 Speaker Lineup

We are thrilled to announce the speakers who will be leading sessions in our inaugural run of Compass. Drumroll please…

  • Aparna Aiyar, Managing Director, Growth Equity Investor at Goldman Sachs Growth

  • Liz Tran, Founder & Executive Coach at Reset

  • Mac Conwell, Founder & Managing Partner at RareBreed Ventures

  • Sudha Kheterpal, Global Pitch Coach, TEDx Speaker & Coach

  • Selina Parmar, Growth Investor at Goldman Sachs Growth

  • Martin Giese, Startup Coach, Advisor, Business Angel, and Board Member

  • David Cohen, Co-Founder and Chairman at Techstars

  • Trier Bryant, Co-Founder & CEO at Just Work, SPAC Board Advisor

  • Neal Sales-Griffin, Managing Director at Techstars Chicago

  • Andy Davis, Co-Founder and Investor at 10x10

  • Yvonne Bajela, Early stage investor & Founding Member at Impact X Capital

šŸ™‹šŸ½ā€ā™€ļø Stay tuned for 2022 Compass Cohort announcement, coming Sept 1st!

Want in? Stay tuned for our next edition of Compass.

Connect with us on LinkedIn


šŸŽ PERKS FOR OUR FOUNDER MEMBERS

Founderland has perks exclusively for founders — these are free or heavily discounted offers from companies and organisations that are mission-aligned.

If you know a woman of colour founder building in Europe that could benefit, send her this link to join the community.

šŸŽ‰ Announcing our partnerships with Miro, Zendesk, and BetterHelp:

Miro šŸŽØ

Miro is offering all startups in Founderland $1,000 in credits to grow their business. Discover and validate your ideas, design products, and apply product frameworks.

Zendesk šŸ‘„

Founderland startups get 6 months free of Zendesk Suite and Sales CRM. Zendesk is a service-first CRM company with support, sales, and engagement products that improve customer relationships.

BetterHelp ā¤ļøā€šŸ©¹

Founderland has partnered with BetterHelp, the world’s largest therapy provider, to provide founders with a free month of therapy.

šŸ”Ž Explore the rest of our Founder Perks

Founderland has partnered with these companies and more, like Notion, DocSend, and Cabal, to accelerate your company’s growth as well as your own personal growth.

Founder members can login to the Community Platform to check out the full slate of perks, and to sign up for these perks.

FDL Community Platform


šŸ’Æ NEW WAYS TO CONNECT WITH FOUNDERLAND

Allies x Founders

Did you know that Allies of Founderland are offering their time and expertise for founders? Each month, experts in investing, marketing, growth, and more have sessions founders can attend at their convenience.

Fundraising office hour with Founderland Ally Miguel Encarnacion, Managing Director at ICCP SBI Venture Partners

Take a peek at August’s Ally Expertise Sessions.

šŸ‘‰šŸ½ Meeting Links on the FDL Community Platform and Slack channel

Know an Ally? Refer them here!


✨ HAPPENINGS

Upcoming FDL events

August 19, 10am CEST: Community Event with Tiwalola Ogunlesi

Join us for Founderland's next Community Event, with Tiwalola Ogunlesi. Tiwa is a globally recognised coach specialising in positive psychology, and is an international speaker, author and the founder of Confident and Killing It.

šŸ‘‰šŸ½ RSVP to the Calendar Invite (members only)

June 30th Event Recap

We had so much fun with our first in-person event, that we’re holding another in Berlin before the summer ends. Stay tuned!

šŸ‘‰šŸ½ Founder Members based in Berlin: RSVP coming next week!


šŸ’° GOLDMINE

Shiny opportunities for founders - Act fast!

Snapchat Black Creators - $10k grants to pursue creative endeavors, deadline Aug 12

Forbes 30 for 30 Nominations - Nominate someone for the 2023 list

Tech BBQ - Mark your calendar for Sept 14-15, the 10th annual Tech BBQ. (*Members only free tickets opportunity on FDL Slack)

Techstars & AUDI AG Mobility Pre-Accelerator - Apply before Nov 1 (early applications are prioritized).

Women of Colour founders in Marketing, Media and Marcom Tech - Apply before Aug 7th

Swarovski Grant Program For creatives aged 21-30, deadline Aug 8

Apple Entrepreneur Camp: For female, Black, and Hispanic/Latinx founders and developersĀ with app-driven businesses. Apply byĀ Aug 24


šŸ“£ AMPLIFY

Founders in the Spotlight: Ropafadzo Murombo, Mihri Minaz, Azadeh Dindarian

Feniska - Product Launch August 31

FENISKA, a Berlin based pet health tech start-up founded by Ropafadzo Murombo, is launching their first product on August 31.

The FENISKA Base is a smart pad that automatically tracks health data of cats and dogs to detect health problems early on. It can be placed under pet furniture, and tracks weight, sleep patterns, daily rhythms, and toilet visits (for cats). The FENISKA algorithm has been trained to detect anomalies in pet’s normal patterns — pet owners are automatically notified via the FENISKA App.

šŸ‘‰šŸ½ Get early access to the FENISKA Base on the waitlist here.

Beams - Join the waitlist for early access

Beams, founded by Mihri Minaz, helps you navigate your workday with more focus and less stress. Overcome distractions, reduce context switching and master the art of mindful productivity with our Mac Menu Bar app.

šŸ‘‰šŸ½ Sign up for the beams waitlist here.

KRATOS - Join the waitlist for early access

KRATOS is digital mental health support for teens, founded by Dr. Azadeh Dindarian. It provides teens with scientifically proven emotional, social, and physical wellness skills through AI/VR, while educating parents on how to better support their teens.

šŸ‘‰šŸ½ Sign up for the KRATOS waitlist here.


šŸ™ŒšŸ½ HOW YOU CAN SUPPORT FOUNDERLAND

Nicolette Lazarus, Founder of Womanship - seeking survey respondents!

Womanship is creating a safe space to help women worry less, helping them to share more through anonymous interactions and access advice and services from experts.

Nicolette is looking to survey a wide range of women’s wellness professionals — please share this link with at least ONE person in your network.

Support Founderland directly by making a donation.

Your donation would go towards our goal of creating a physical hub for the Founderland community, in Berlin. Donate here.


āš”ļø STAY CONNECTED

We are always updating our website. See events, programmes, partners, and more. Check it out!


šŸ”— LET’S GET SOCIAL

Linkedin | Instagram | Twitter | FDL Platform

Thanks for reading This is Not Business as Usual! Subscribe for free to receive new posts and support my work.

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🧭 Finding your north star

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